E-Commerce Unboxed: The Power of Packaging in Customer Experience

During the latest E-Commerce Unboxed podcast, our host Diana Neto talks with Yulia Vakulenko, lecturer in Packaging Logistics at Lund University and researcher at REAL, about the crucial role of packaging in e-commerce.

They discuss how packaging impacts customer reviews, satisfaction, loyalty, and how adhesives enhance the unboxing experience. Yulia shares her research to explain why packaging is a key first impression in e-commerce and addresses concepts like negativity bias where poor packaging affects customer satisfaction and retailer perception.

Don’t miss out on this insightful episode – tune in to the E-Commerce Unboxed podcast to learn more!

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